One of the most important prerequisites of executing sales on narrow markets and under challenging market conditions is to perform effective marketing activities. Activities such as advertising promotions, seminars, promotional meetings, event sponsorships, expositions and promotions based on certain criteria can each be regarded as an individual marketing activity.

Measuring the efficiency of all of these activities through effective follow-up is necessary to determine whether or not you are in fact exploiting the correct methods. Information about the lead, sales and losses that were targeted prior to the activity and information about that actualized as a result of the activity can be listed by graphic-supported reports with the Marketing Activity Management application.

Another effective and low cost method that you can use in marketing is to inform your leads via electronic mail or SMS. You can define the e-mail or SMS template most suitable to your current promotion and transmit in batches. The leads which are created as a result of the marketing activities, the opportunities that are created from these leads at the end of certain processes can be monitored with the Lead and opportunity management application in the Customer Relationship Management system.